Tesco: Mobile advertising works

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Businessweek reports about Tesco’s success in mobile advertising:

“The mobile virtual network operator has been trialling a WAP advertising portal since May 2007, which Tesco said has displayed strong month-on-month growth, gaining 300,000 unique visitors in December.

Banner advertising served up on the portal delivered a click-through rate to tailored WAP campaign sites of between three and seven per cent, said Tesco. Brands advertising on the portal included Bee Movie, ITV, Nivea and Teletext.

Tesco said the user-base of the portal has a strong segment of female household budget owners with an average age of 36—a demographic it said is particularly valuable for fast-moving consumer goods such as toiletries and cleaning products.”

April 16, 2008

This entry was posted by admin on Wednesday, April 16th, 2008 at 5:43 pm and is filed under Mobile advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.




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Tesco: Mobile advertising works

[...] unknown wrote an interesting post today onHere’s a quick excerptBanner advertising served up on the portal delivered a click-through rate to tailored WAP campaign sites of between three and seven per cent, said Tesco. Brands advertising on the portal included Bee Movie, ITV, Nivea and Teletext. … [...]

Tesco: Mobile advertising works
April 17, 2008 @ 4:55 am

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