Great article today in USA today about the Mobile web: Race is on for Mobile Web’s pot of gold.

Here a few quotes:

”

And growing all the time. The global population expands by three people a second, according to International Data Base, an arm of the U.S. Census. In the same second, 38 wireless devices will be sold. At that rate, within 24 months another billion devices will be added to the 2.5 billion currently in circulation.

Meantime, the “mobile Web” — shorthand for browsing the Internet with a mobile device — is gaining steam. Pushing the trend is a flood of new smartphones and other wireless devices that make surfing on the run a snap. “In five years, the wireless Internet will be bigger than the desktop Internet,” predicts Rajeev Chand, a senior wireless analyst at Rutberg & Co., an investment bank in San Francisco.”

Entire article here

Great article from Forbes.com:

…”It’s always been the next big thing around the corner the last 10 years, and now we really feel that it is,” said Brian Levin, chief executive for Liberty Media Corp. (nasdaq: LCAPA – news – people )’s Useful Networks Inc., a company that helps outside developers tap location information from cell carriers.

The research firm eMarketer estimates that U.S. spending in mobile ads, at about $900 million in 2007, will grow more than fivefold to nearly $4.8 billion in 2011. By contrast, paid search and other online spending will only double, to about $42 billion in 2011.”

Interesting thoughts….entire article here

Mobile marketing is going mainstream! That’s the message of a well written Boston Globe article this week:

“The researcher eMarketer estimates that US spending on mobile ads, at about $900 million in 2007, will grow more than fivefold to nearly $4.8 billion in 2011. By contrast, paid search and other online spending will only double, to about $42 billion in 2011.”

Let’s see how it goes….

Admob release their latest stats and it’s extremely impressive: