Yankee Group reviewed mobile consumer-facing sites in several categories: user, device, network, design and effectiveness.
Here are the results:
Financial services mobile Web sites ranked best overall, with only
two sites scoring below 50. Bank of America’s score of 67 topped the
financial services category; two regional banks—U.S. Bancorp and First
Interstate Bank—tied for second place.
Air travel mobile Web
sites are inconsistent in offering help to Web users on the go.
American Airlines topped the category with a score of 65 for
prioritized same-day information.
Shopping mobile Web sites
provide a broad array of services with variable mobile experiences.
Edmunds received the highest overall score in this category, earning a
grade of 67 for making checking car prices simple. Amazon.com and Best
Buy provide the broadest shopping experiences, with Amazon.com
prioritizing and marketing mobile products over traditional products.
