McDonald’s launching QR Code and coupon campaigns

Posted by admin in QR Code | Share It   

Interesting post over at Branding Unbound:

“Internationally, McDonald’s has long been a mobile marketing pioneer, from mobile coupons to QR codes….in one of its largest tests to date, 113 McDonald’s locations in Utah, Wyoming and Nevada are testing mobile coupons that will enable consumers to receive one of the chain’s new iced coffees for free when they use a Cellfire mobile coupon by April 27, according to BRANDWEEK”

Interesting to see that McDonald’s is not really pushing advertising on the internet, but rather offers mobile coupons. Would be interesting to see why brand marketers often skip the web and rather jump on mobile.

I would assume it has to do with controlling the distribution? Any thoughts?

April 11, 2008

This entry was posted by admin on Friday, April 11th, 2008 at 6:57 pm and is filed under QR Code. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.




1 Response

These are the current comments for "McDonald’s launching QR Code and coupon campaigns"

Ben

Will this happen in the US too? Or is this just for overseas (as so many other QRcode things have been)?

Ben
April 15, 2008 @ 3:59 pm

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