According to Engadget, Microsoft is jumping on colored Codes (HCCB), which are able to encode information in tags smaller than with the regular QR Codes. Microsoft not only sees Barcodes used on DVD media, but also on TV.

According to Engadget, Microsoft is jumping on colored Codes (HCCB), which are able to encode information in tags smaller than with the regular QR Codes. Microsoft not only sees Barcodes used on DVD media, but also on TV.
