Interesting post over at Branding Unbound:

“Internationally, McDonald’s has long been a mobile marketing pioneer, from mobile coupons to QR codes….in one of its largest tests to date, 113 McDonald’s locations in Utah, Wyoming and Nevada are testing mobile coupons that will enable consumers to receive one of the chain’s new iced coffees for free when they use a Cellfire mobile coupon by April 27, according to BRANDWEEK”

Interesting to see that McDonald’s is not really pushing advertising on the internet, but rather offers mobile coupons. Would be interesting to see why brand marketers often skip the web and rather jump on mobile.

I would assume it has to do with controlling the distribution? Any thoughts?

After we launched our brand new QR Code generator, a lot of people posted and asked if there are any devices, that can read the QR Code. The Nokia N93 is a great QR Code Reader:

If you haven’t heard about QR Code and what you can do with it, it’s time to do so. QR Code is a Matrix code, that are primarily used for tracking or advertising.

We finally came up with our firs demo QR Code generator, that let’s you create your own barcode. This is how our QR Barcode looks for Viooli.com:

If you have a QR code device, please scan it and visit our site on your mobile.