Interesting that now even the big boys offer mobile web solutions for a flat fee:
O2′s offering for UK users:
“Sign up for their £20 a month mobile web service, including 3GB of
data and unlimited wireless, between 1 August and 31 October and you’ll
get home broadband for nothing”
Not bad at all!
Interesting news today from the World Wide Web Consortium, an organization that I haven’t watched closely lately 
The W3C released a new Mobile Web Best Practices guide with recommendation by the Mobile Web Best Practices Working Group.
Also the W3C published another great paper called XHTML Basics 1.1 Recommendations, which includes preferred format and specification of the Best Practices.
But that’s not all: Also a Mobile Web Application Best Practices paper came out from the hard working organization.
Research from the Mobile Data Association (MDA), found that 25 per cent more people are using the internet on their mobiles than they were two years ago.
However the MDA complaints that the lack of cost transpareny harms the mobile web. A low flat fee for mobile web usage would probably the key to not only have more mobile web users, but also start an entire industry around the mobile web.
Opere published again their latest Mobile Browsing report. It seems that Europe is devided when it comes top devices.
In the UK the mobile web seems to be ruled by the Blackberry, while Sony Ericsson runs the show in Germany and Poland. South Africa however is Samsung country while US is ruled by Blackberry’s.
Data is pulled from Opera Mini Downloads, so many devices probably rank much higher when it comes to mobile web usage.
The newest Admob report is out and some outstanding numbers:
1. The Mobile Web grew 104% within the last 12 months
2. US and UK grew substantially faster
3. Palm counts for 2% of the worldwide mobile web trafffic
4. Top Devices include Nokia, Motorola, SonyEricson, Samsung. Apple only No. 9, but growing strong
The New York Times posted it end of last week and it’s pretty interesting with all the Iphone hype::
“Nearly 36 percent of all mobile ads served up by AdMob were sent to a
Motorola phone, the company said, with the Razr and Krzr coming up as
the first and second most popular models. Samsung phones came in second
at 14.1 percent. Worldwide, Nokia and Motorola phones are commonly
used, with the Razr and Krzr again the most popular devices for viewing
mobile ads.”
A London School of Economics survey of young mobile-owning Brits showed the following:
“More than 45 per cent of mobile users access websites every day via
their mobile device, according to the survey, while a whopping 62 per
cent check emails daily and more than a fifth (24 per cent) have
subscribed to social networking on their phones….The survey also found the main barrier to mobile email and social
networking adoption is the perceived threat of high bills – with almost
half (41 per cent) of respondents saying they would be ‘very likely’ to
use the mobile internet more often if cost was not a factor.“
A few new stats that Nielsen published. Seem like e-retailers jumping soon on the bandwaggon as well.
“40 million U.S. mobile phone users, 15.6% of more than 256 million, actively use the mobile web, making the U.S. a leader in mobile web adoption, the report finds. In 16 countries tracked, the U.S. leads in penetration, followed by the U.K. at 12.9% and Italy at 11.9%. Nielsen Mobile has yet to factor in some Asian countries, which have much higher mobile web penetration rates.”
Vodacom tried an interesting move and pre-format Web pages for their subscribers’ cellphones in South Africa. Unfortunately they like everybody else ran into problems by transforming Web Content into Mobile Content.
The results are quite funny and it’s amazing that companies like Vodacom don’t fully test the system. The South African Internet Society statet the following:
““Various applications that include instant messaging, banking, specialised mobile applications such as e-mail, YouTube, Twitter, Fring and at least a dozen others, are no longer working,â€
1.5billion pageviews on a mobile is “pretty sick”:
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