Seems like the MMA has updated their Global Code of Conduct paper. Here’s what’s included:

“
-Notice – The fundamental principle of the
MMA Privacy Code of Conduct, informing users of the marketers’
identity or products and services offered and the key terms and
conditions that govern an interaction between the marketer and the user’s
mobile device.

-Choice & Consent – Respecting the right of the user to control which
mobile messages they receive by obtaining consent (opt-in) and
implementing a simple termination (opt-out) process.

-Customization & Constraint – Ensuring
that collected user information is used to tailor communication to the
interests of the recipient and is handled responsibly, sensitively and
in compliance with applicable law. Mobile messages should be limited
to those requested by the user and provide value such as product and
service enhancements, contests, requested information, entertainment
or discounts.

-Security – The implementation of reasonable
technical, administrative and physical procedures to protect user
information from unauthorized use, alteration, disclosure,
distribution, or access.

-Enforcement & Accountability – The MMA expects its members to comply
with the MMA Privacy Code of Conduct and has incorporated the Code
into applicable MMA Guidelines, including the U.S. Consumer Best
Practice (“CBP”)
Guidelines. Until the Code can be enforced effectively by a third
party enforcement organization, Mobile Marketers are expected to use
evaluations of their practices to certify compliance with the Code.”"

Nike launched a new mobile marketing campaign that let’s mobile users take pictures and use these colors to create colorful sneakers.

Even that I am historically more an Adidas boy, it’s pretty interesting to see how Nike pushes in the Mobile space with innovative stuff like that:

[youtube]http://youtube.com/watch?v=jFb1V9BMnYA[/youtube]

Great article from Forbes.com:

…”It’s always been the next big thing around the corner the last 10 years, and now we really feel that it is,” said Brian Levin, chief executive for Liberty Media Corp. (nasdaq: LCAPA – news – people )’s Useful Networks Inc., a company that helps outside developers tap location information from cell carriers.

The research firm eMarketer estimates that U.S. spending in mobile ads, at about $900 million in 2007, will grow more than fivefold to nearly $4.8 billion in 2011. By contrast, paid search and other online spending will only double, to about $42 billion in 2011.”

Interesting thoughts….entire article here

Mobile marketing is going mainstream! That’s the message of a well written Boston Globe article this week:

“The researcher eMarketer estimates that US spending on mobile ads, at about $900 million in 2007, will grow more than fivefold to nearly $4.8 billion in 2011. By contrast, paid search and other online spending will only double, to about $42 billion in 2011.”

Let’s see how it goes….