Mobile Web Design Companies

With the advent of mobile web usage, more users are accessing the Internet from many more types of devices than ever. This has created a need for business owners to employ mobile web design strategies for their websites.

Web design companies have always created different strategies, depending upon the type of project they are working on. Now that the mobile marketplace has exploded, every website design needs to have a way to function adequately in the mobile web space.

Even very straightforward websites need to include a thoughtful approach for the mobile experience. The screens are smaller, so the content needs to fit that space well enough so that users may access it adequately. Whether it happens to be a content driven, e-commerce, or interactive application, each website must incorporate a strategy that easily engages the mobile customer.

There are critical aspects to mobile webdesign that differ from traditional sites. Mobile web designers, developers and web site owners all need to consider the process and strategy before beginning to construct a new website. Many websites need to be adapted to include the new design components.

First, mobile webdesign companies should thoroughly understand their client’s business objectives and how they will relate to the mobile website. Secondly, those objectives need to be prioritized and implanted into the design hierarchy.

For existing designs, these objectives will need to be translated to a mobile sensibility using specialized parameters. To that end, the mobile webdesign company focus will be limited to top objectives, since there is a limited space to work within. Study tracking so that the development and design incorporates this very key data.

Coordinate the branding strategy so that it is in sync with the marketing message. This is very important, as the brand will be the most recognizable aspect that the mobile website will need to convey.

Consider the browsers and devices being used by visitors. Build the site keeping focused on device support. Target the browsers through the development, test and launching phases. Optimize the mobile webdesign site to cover the varied landscape of browsers available.

Mobile web designers should simplify whatever is possible, to keep load times and file sizes under control. However, mobile webdesign companies should still be able to create compelling websites. For example, there are tools to effect drop shadows, rounded corners and gradients that are customized for the smaller screen and lessened download speeds.

Technically speaking, mobile web designs do well with single column layouts. This structure helps manage space limitations and to scale for the different resolutions for each device, particularly for landscape and portrait modes.

The mobile web designer should scale the font sizes for reading ease and adapt for clickable elements such as buttons, links and menus to convert them to tapping. This will mean using larger buttons which may be pressed easily with fingers and the thumb. Also, there are various sizes of hands to account for.

Ensure that a button or link changes visually to prevent user confusion. Visual feedback is essential for mobile web design. Consider loading images that are animated so that it is obvious that an action is in process. For example, engage a spinning top picture as subsequent pages load.

Try the mobile website on many devices. You can do this by installing a developer SDK for platforms such as Android iPhone or emulators on the web to accurately review how successful the new sites are.

The most important thing that mobile web design companies may do is to prepare for and be accountable for each component necessary ahead of time, to launch the most effective mobile web site possible.

May 7, 2012

Mobile web design companies

With 2000+ devices, multiple carriers and various mobile OS versions designing for the mobile world becomes
more difficult day by day. After talking to a few guys over at Crisp here are the top 15 rules to apply for mobile web design:

1. Avoid using tables for the main layout.
2. Use CSS. Period!
3. Use UTF-8 characters in the code
4. Design for usability and with the small size screen in mind
5. Use lists over text fields. Typing on a mobile phone is still a pain
6. Design light pages. 20kb should be the max
7. Use .gif or .jpg images for maximum compability
8. Use valid markup
9. Simplify whatever you can simplify
10. Give users the option to use normal site
11. Don’t force users to download the app
12. Limit scrolling to one direction
13. Avoid pop-ups or open new window function
14. Minimize use of images
15. Optimize navigation
16. Avoid Flash and Javascript (if possible).
17. Double-check that re-direct to Mobile page is setup right
18. Use Mofuse, Mippin or Mobilesitegalore or anyone of the other mobile web design companies  if you don’t know how to design a mobile website 🙂

January 12, 2011

Mobile Webdesign 101

Ryan over at Punchkickinteractive is always good for a great post. This time the 5 Commandments of Mobile Web design. Here a quick summary:

1. The Mobile Web is not the little sister of the Traditional web.
2. Give People What they want, when they want it
3. Build unique mobile content, or don’t bother at all.
4. Make it useable (3xtimes)
5. Don’t forget about design. Seriously

and my 6th one:
If you design for mobile, read Ryan’s book (cannot find link now…but read it!).

September 21, 2008

Small Is Beautiful

Interesting article in the New York Times and the screen of the Iphone. I partially agree with the article, however the Iphonemania is kind of getting on my nerves. Especially when 1000 people line up in front of my office.

Here a nice excerpt from the article “Slipstream – On a Small Screen, Just the Salient Stuff::

“By having fewer items to scan for on a small display, users can find what they want more quickly and can be more confident that they have made the right choice,” said Ben Shneiderman, a computer scientist who founded the Human-Computer Interaction Library at the University of Maryland. “If you just put the juicy stuff up there it works better.”

July 13, 2008