The other day I was buying some stuff on Ebay, which resulted in the Ebay Feedback Email, which basically asked me to log into my Ebay account and then click on the feedback tab and then leave some commenet on a recent buy.
Sounds all great, but how many people are still interested in doing that? It’s way to time intensive, complicated and annoying. It’s just one of those emails, that go right in the trash folder of my Email program.
I am not a seller on Ebay (anymore), so I literally don’t care about ratings. The seller, like most Ebay sellers, already has 100.000+ positive ratings….so why even bother with an email?
Getting a unnecessary email shows me how little big web companies, such as Ebay, think about mobiles. It’s not really in their strategy. Ok….they probably run an Iphone app, but why not use an SMS Gateway, get the permission from your users and blast out a “Feedback SMS” which can be answered within 5 seconds.



