The other day I was buying some stuff on Ebay, which resulted in the Ebay Feedback Email, which basically asked me to log into my Ebay account and then click on the feedback tab and then leave some commenet on a recent buy.

Sounds all great, but how many people are still interested in doing that? It’s way to time intensive, complicated and annoying. It’s just one of those emails, that go right in the trash folder of my Email program.

I am not a seller on Ebay (anymore), so I literally don’t care about ratings. The seller, like most Ebay sellers, already has 100.000+ positive ratings….so why even bother with an email?

Getting a unnecessary email shows me how little big web companies, such as Ebay, think about mobiles. It’s not really in their strategy. Ok….they probably run an Iphone app, but why not use an SMS Gateway, get the permission from your users and blast out a “Feedback SMS” which can be answered within 5 seconds.

Mobile Analytics is the newest trend and several companies are trying to become the next Google Analytics for Mobile traffic. Here the presentation at Emetrics Washington D.C. 2008:

Admob showed some interesting mobile traffic  data from one of their clients:

Asia clearly is leading the crowd and even Africa has some impressive data.

Here a few screenshot of Amethon‘s new Mobile Analytics solution:

The types of statistics provided includes:

• Bandwidth (total, average per visit, total per file type)
• Hits (average per visit, number of downloads, page view breakdown)
• Visits (entry page, average duration, click paths, referring search engine)
• Visitors (browser type, user agent, operating system)
• Handsets (make, model, screen resolution)
• Mobile Operator (country of origin, operator name)
• Geo Location (country of origin, RDNS lookup)