More and more market trends are lately released about the mobile industry.  First Erick Schonfeld reportet that the majority of cel phone industry profits are earned by Apple and Blackberry (RIM). Blackberry is leading the pack with increasing its market share up to 35 percent in 2009. Togehter with Apple 66 percent of industry profits will go to these two companies.

Another  post over at Seekingalpha show the latest innovations of the different companies:

Apple launching the Iphone 16 GB 3Gs and cuts the Original Iphone down to $99. Reported rumors speculate about a 4G Iphone and even an Apple Ipad

Qualcoom is another winner of the mobile revolution. Alone the Mirasol display technology will be a game changer.

Google apparently comes out with another G Phone and an updated version of Android

Sybase is the last player int he mobile revolution with it’s innovative cloud computing capabilities.

After looking at the Iphone flowers app the other day, I saw another app in the NYTimes, which falls under the same theme:

The Tree identification app, which allows to find leaves by matching them:

Still a prototype and financed by the National Science Foundation is this electronic field guide. Pretty damn cool. Cannot wait until someone comes up with a survival app, which allows everybody to go through the rainforest with a simple app

Pretty cool stuff!

I haven’t really followed much the innovative side of the mobile e-commerce industry even that I  know that
a ton of innovation is happening there.

An interesting case stuff was recently published by the MMA Global:

ECI, a part of the Bertelsmann Group (Randomhouse) was trying to sell more memberships through a mobile
channel. Book clubs are a huge business, since they usually  require a monthly subscription or a minimum active order of their memebers.

ECI’s  wanted to increase orders through their channel, retention of members as well as create some buzz around their brand.

Here’s what they tried:

-Quaterly automated SMS with specialized and personalized offers
-Complete SMS ordering channel
-SMS sweepstakes / contests with coupons

Results were amazing:
40.000 members participated in the sweepstakes / several thousand orders were placed by SMS each week.

Now say what you want. Mobile marketing is still untapped.

Not really something for father’s day, but I just saw a funny Iphone App called Flower Garden.
The idea of the app is pretty funny: It’s basically a garden simulator where you
start growing flowers and depending on your seeds, it’s easy or difficult. Seems
like the old-school Tamagotchi, which made it’s rounds through the world after being a huge success in Japan.
But that’s not enough. Once you successfully grow a flower, you can share the flower with someone you love plus add a personalized card. So for the Iphone addicts this might be a fun way to send a mother’s day gift. Would be interesting to see if the mother can make the flower go bad